PRIVACY POLICY R-bies Co., Ltd. PRIVACY POLICY
Effective: 17 September 2025
We value the trust that you place in us by sharing your personal data with us. R-bies Co., Ltd. (“R-bies”) takes your privacy seriously and is committed to handling your personal data in a way that is fair and worthy of that trust. R-bies will take all reasonable steps to protect your information from misuse and to keep it secure.
We believe it is important to inform you about how we will use your personal data. Therefore, we encourage you to carefully read this privacy policy (“Policy”), which describes our privacy practices and the rights and choices you have regarding your personal data. We also encourage you to read possible additional privacy clauses that may be applicable when you use certain services or purchase certain products.
SCOPE
This Policy applies to all personal data we collect, use, disclose, or otherwise process about you, including when: (i) you create an account with RUNNET, Run Japan, Oen-navi, TATTA, e-moshicom, SPORTS TOWN WALKER or another account under our brands, (ii) you visit or use our websites, applications, or platforms, including online or other services of R-bies , (iii) you participate in events, running races or other activities hosted or operated by us, and (iv) you interact with us through social media or otherwise, online or offline (collectively the “Services”). Unless otherwise specified, this Policy also applies to personal data we collect about business customers (corporations or sole proprietors), vendors, and partners.
For purposes of this Policy, “personal data” means any information that relates to, describes, or is reasonably associated or linked to you, or through which we can identify you, as further described below in the section ‘Personal Data We Collect’.
WHO WE ARE
R-bies is a company headquartered in Japan with the mission of supporting people in leading healthy and fulfilling lives through sport. R-bies is part of the ASICS Group, which is headed by ASICS Corporation, ASICS Japan Corporation and other ASICS Group companies (an overview can be found here). The ASICS Group is headquartered in Japan and operates globally in the manufacture and sale of sporting goods.
R-bies is the responsible controller for the personal data we collect. As described in the section ‘How We Share Your Personal Data,’ we may also share and jointly use personal data with other ASICS Group companies in accordance with this Policy.
PERSONAL DATA WE COLLECT
We collect personal data about you: (i) directly, including automatically (for example when you access and use our websites or applications, see the section ‘Personal Data We Collect And Process Automatically’); and (ii) indirectly from third parties. We may also combine and process personal data from these sources in order to infer additional information about you. The personal data we collect may include the following, depending on the Services you use:
General:
If you have chosen to create a RUNNET or Run Japan account via a third-party social media account such as Facebook, we will receive basic information retained by the relevant social media account, such as your email address. If you interact with us or publicly post content about us on social media sites, we may collect information about these interactions. These third-party platforms and services control the information they collect and share about you. For details on how they use and disclose your information, including information you make public, please refer to their respective privacy policies.
SPECIAL CATEGORIES OF PERSONAL DATA
We also collect personal data you voluntarily provide to us in relation to your health in order to recommend, customize and enhance your experience when using our Services.
Such personal data may – by itself or in combination – reveal information about your (physical) health, which could be considered ‘special categories of personal data’ under certain laws. The special categories of personal data include:
In addition, depending on the Services you use and with your consent, we may also collect and use information regarding your location, such as GPS data or your running route (including precise location data that shows your geographical position).
Where required under applicable law, we will only collect and use health and location data if you voluntarily share it with us, and with your prior consent or at your direction for the purposes set out in this Policy. You may refuse or revoke your consent at any time, as set out below in the section ‘Your Rights’.
PERSONAL DATA WE COLLECT AND PROCESS AUTOMATICALLY
Subject to local law requirements, we may also collect personal data about how you use our Services and your interactions with us, as well as your electronic identification data (collected via cookies, pixel tags, or similar technologies). This may include information about how you access, use and interact with our Services, your IP address, MAC address, mobile device identifier (IDFA or GAID), cookie ID, cookie content, browser type, browsing and click behaviors and other activities, purchase information, domain name, referrer URL, access dates and times, hardware and software information and settings, information about the device you use (e.g., device ID, device type), operating system, language settings, and approximate location inferred from your IP address (collectively, “electronic identification data”).
We may also use pixels in HTML email address we send to you to evaluate and improve our marketing email address. For example, we may use pixels to understand whether you read the email address we send to you. For more information, see the section ‘Cookies, Analytics and Personalization’ below.
HOW WE USE YOUR PERSONAL DATA
We use and process the personal data for the purposes set out below.
The personal data we use for the performance of our agreement may include, for example, your (business) contact details, information regarding your online purchases, loyalty scheme information (where applicable), your account and electronic identification data, information regarding the Services you use, your interests and event registrations, information regarding your child(ren), your running data (including your fitness activities), your communication data, your race registration data, measured race result data, and – after your consent thereto – information regarding your activity, personal measurements, running data, and test and measurement results (excluding race result data), as well as data about your location (including your precise location data).
This also includes, for example, sending race or event participant kits, providing information regarding the race and on the event day, collecting and notifying information regarding applicants and recruitment results for race or event staff, making salary or compensation payments to race or event staff, sending subscribed magazines, and sending certificates of completion.
- Improving our products and Services:to improve our products and Services as well as to better understand our customers both on an aggregated and on an individual basis. We do this by combining certain personal data we have obtained about you across our different Services and by analyzing your use of our products and Services. This enables us to improve our products and Services and provide you with a better user experience.
- Advertising: to promote our products and Services and to enable us to provide, personalize, measure and improve our digital advertising. For example, we may use your personal data to show you suggestions and targeted advertising (including advertisements on third-party websites or social media) based on how you interact with us, or to create specific target audiences. To do this, we may share certain personal data (such as electronic identification data, telephone number and email address) with our advertising partners, including social media platforms such as Facebook, Instagram, Google, Snapchat and Pinterest.
- Personalized experience:to personalize your experience of our Services. This may include:
- Personalizing the recommendations we give you when you use our Services and creating personal profiles to enable us to send you personalized marketing materials and advertising about products and Services you may be interested in (if you have chosen to receive such materials);
- Providing you with other optional benefits in our Services.
- Analytics and statistics:to generate aggregated statistics and analytics about users of our products and Services and about visitors to our events.
- Surveys and feedback:to obtain feedback on our products and other Services (for example, by conducting customer satisfaction surveys or research) and to use such feedback to develop and improve our products and Services.
- Planning and managing events:to plan and manage the events and races we host or organize, including registration, attendance, invitations to connect with other participants, and communications regarding related events and Services.
- Security:to process certain personal data for the purposes of security, fraud prevention and detection, and to maintain the integrity of our systems (e.g., preventing hacking, fraudulent activities or spam). We also use personal data when investigating misuse of our Services or other unlawful activities, as well as in cases of suspected unlawful conduct, potential threats to the safety or legal rights of individuals or third parties, or to take action regarding violations of this Policy or breaches of our applicable agreements and terms of use.
- Business operations:to facilitate our business operations, to implement internal policies and procedures, and for mergers, business transfers, acquisitions or transfers of assets (including negotiations related thereto).
- Other purposes:to use personal data for other legitimate business purposes as permitted under applicable law.
To the extent that we rely on our legitimate interests as a legal basis for processing your personal data, you have the right to object to such processing. We must stop processing your personal data unless we can demonstrate either (1) compelling legitimate grounds that, in light of your interests, rights and freedoms, override them, or (2) that processing is necessary for the establishment, exercise or defense of legal claims (see the section ‘Your Rights’ below).
- We may use the personal data referred to above in the section ‘Special Categories of Personal Data’ (for example, health and location data) for the purposes set out in this Policy.
- We may use the personal data referred to above in the section ‘Personal Data We Collect’ where consent is required under applicable law for:
- direct marketing purposes via email, SMS, push notification, or other electronic means;
- recording customer service calls for quality and management purposes;
- Where required under applicable law, we will ask for your consent before collecting and processing your electronic identification data. For more information, please see the section ‘Cookies, Analytics and Personalization’ below.
- We may also ask for your consent to process certain personal data for other specific purposes. If we do so, we will provide you with details of the personal data we wish to process and the reasons for its collection and processing, so that you can carefully consider whether to consent.
To the extent that we rely on your consent as a legal basis for processing your personal data, you have the right to withdraw such consent at any time, as set out below in the section ‘Your Rights’. If you withdraw your consent, we will cease using your personal data for the purposes described under ‘Use of personal data based on your consent’, and therefore, it may become impossible for us to provide Services for those purposes.
HOW WE SHARE YOUR PERSONAL DATA
We may share your personal data with the following parties:
Notwithstanding anything else in this Policy, we may collect, use and share aggregated or de-identified information with third parties for research (including academic presentations of research results), marketing, analysis, and other purposes, provided such information does not identify any individual. Where we use, disclose or process de-identified or anonymized information, we will maintain and use such information in a non-identifiable form and, except as required by applicable law, will not re-identify it.
COOKIES, ANALYTICS AND PERSONALIZATION
Subject to your prior consent (where required under applicable law), we and our service providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files and other mechanisms to automatically collect and record information about your usage and browsing activities, your interactions with the Services, the content of your communications on the Services, and electronic identification data. We may also combine this “activity information” with other personal data we collect about you.
We generally use this information to understand how you use and interact with our Services, to track and troubleshoot bugs and errors, to improve and develop our Services, to verify account credentials, to enable logins, to track sessions, to prevent fraud, and to protect our Services, as well as for targeted marketing and advertising purposes, to customize content, for analysis, and for similar purposes.
SOCIAL MEDIA
Our Services may contain links to third-party social networking sites or plugins to facilitate social media functions, which may collect your personal data. These third parties may collect information about you if you click on such links and may automatically record information about your browsing behavior each time you access their respective sites or services. If you participate in social media forums such as Facebook, X, Snapchat, Yammer, Pinterest, Instagram or LinkedIn, you should be familiar with and understand the tools and services of those sites, which allow you to choose how your personal data in your social media profile(s) is shared.
Please note that the privacy practices or privacy policies of these third parties – not this Policy – apply to the processing of your personal data by those social media platforms. Therefore, you should review the applicable privacy policies, terms of use and related information to understand how your personal data is used in those social media environments.
Also, depending on the settings you have made on such social media platforms (and in combination with your settings on our sites), we may share certain information about your online activities and social media profiles (such as your interests, marital status, gender, username, photo, and any comments or content you have posted or shared).
IF YOU ARE UNDER 16 YEARS OF AGE
If you are under sixteen (16) years of age, you must obtain the consent of your parents or legal guardian before providing your personal data to us. If we suspect that we have collected personal data from a child under sixteen (16) without a valid legal basis, we will delete such data. In such a case, please contact us (see the section ‘Contact And Queries’ below).
INTERNATIONAL TRANSFERS OF YOUR PERSONAL DATA
We transfer the personal data you provide to us to countries or regions outside your country or region of residence. Please be aware that in some of those countries or regions, the level of protection for personal data required by law may not be equivalent to that in your country or region of residence. We strive to implement appropriate safeguards for the protection of personal data and to comply with applicable laws in connection with such transfers.
For transfers of personal data from the European Economic Area (“EEA”) or the United Kingdom (“UK”) to countries that do not provide an adequate level of protection, we use intra-group data transfer agreements based on the EU Standard Contractual Clauses adopted by the European Commission (“Standard Contractual Clauses”) and other local legal data transfer provisions. Transfers of personal data obtained from the EEA or UK to recipients outside our organization are carried out on the basis of appropriate safeguards, such as the Standard Contractual Clauses or other approved data transfer or certification mechanisms, together with binding and enforceable commitments from the recipient. In each case, we assess the transfer and ensure the implementation of any additional technical and organizational measures to guarantee an adequate level of protection.
SECURITY
We implement technical, physical and organizational measures and controls to protect the personal data we collect from unauthorized or unlawful use, alteration, unauthorized access or disclosure, and accidental or intentional destruction or loss. While we make every effort to protect your personal data, please note that no absolute security measures exist that can guarantee complete protection. In addition to the measures we take, we ask you to take your own precautions to protect your account and personal data, such as not sharing your password, not using the same password across multiple websites, choosing passwords that are difficult to guess, and promptly contacting us if you become aware of any suspicious activity or unauthorized access to your account.
DATA RETENTION
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected (for example, to process your orders, provide customer service, respond to your inquiries, or resolve technical issues), unless a longer retention period is required to comply with our legal obligations or to defend against legal claims.
If you have a RUNNET account, a Run Japan account or another account with us, and you request deletion of your account, we will delete your account and personal data within thirty (30) days after a certain period. When we delete your account, we may retain certain account information and related personal data for a longer period where necessary to comply with our legal obligations or to establish, exercise or defend our legal rights (including in connection with actual or potential legal claims).
YOUR RIGHTS
Subject to limitations and exceptions under applicable law, you may have the following rights regarding the personal data we collect about you:
- This includes withdrawing your consent to receive marketing communications, which you can do by following the instructions provided in such communications. You can also manage these settings in the profile settings of your RUNNET or Run Japan account.
- If you wish to withdraw your consent to the use of your health data and location data, you can manage these settings in your profile settings and on your device.
If you wish to exercise any of the above rights, please submit your request here. Alternatively, you may contact us, as we are responsible for the use of your personal data.
We will respond to your privacy rights requests in accordance with applicable law. For your protection and the protection of others, depending on the type of request, we may review its content and verify your identity before responding.
If you have any questions or concerns regarding our processing of your personal data, you may contact us by email, as we are responsible for the use of your personal data, or you may lodge a complaint with a data protection supervisory authority.
Additional Information for Certain Jurisdictions. Users residing in certain jurisdictions may have different or additional privacy rights. The “Local Deviation” section below provides additional information, as required by applicable privacy laws, about the rights of individuals under the privacy laws of certain jurisdictions (as listed below).
LOCAL DEVIATION
Privacy and data protection laws in certain jurisdictions require that we provide additional information to data subjects. Please use the links below to access the Local Deviation for your jurisdiction (if applicable) for additional information about our information practices and your rights, as required by applicable privacy laws.
OTHER WEBSITES
Our websites and mobile applications may contain links to third-party websites and services. If you follow these links, you will leave our websites and mobile applications. We do not control, and are not responsible for, the collection and use of your personal data by these third parties. For more information, please review the privacy statement of the third-party website you visit (if such a statement is available).
CHANGES TO THE POLICY
This Policy is current as of the Last Updated date stated above. We may revise this Policy from time to time by posting the updated version on our websites and applications. If any revisions materially affect how we handle personal data we have already collected from you, we will make reasonable efforts to provide you with prior notice of such changes by highlighting them on our websites or notifying you electronically. We encourage you to review this Policy periodically to remain informed about how we process your personal data.
CONTACT AND QUERIES
If you have any questions regarding the use of your personal data or this Policy, please contact us here